This is where I go public with a blog, one of those things that’s mandated by what the marketing gurus in the online industry call “Web 2.0.” Apparently, Jammer’s Reviews was so Web 1.0 until today.

First of all: What is IDWID? You could say it’s a way of life. Or an inside joke. Or a blog based on a whim. Or a license for rampant pointlessness. Or all of the above. Basically, it’s an acronym for “it do what it do,” a name that hopefully sets the tone for this blog — a tone that’s still being set. Read about what IDWID is and where it came from.

Over the past week and a half, I’ve been writing blog entries in the tone of what I think this blog will be. As the tagline at the top of the page says, we’re still figuring out what that is. And when I say “we,” I mean me, at least for right now. That could change. I might add bloggers if the concept of IDWID is embraced by the world zeitgeist. We’ll see.

But basically, this is my space to write about pure nonsense, current events, inside jokes, popular culture, TV, personal anecdotes that I find amusing, rants that I want to get off my chest … whatever. The list of categories could very well be expanded. I’ve got a few right now, but it’s just a start.

Why a blog, and why now? Well, why not?

The concept of a “blog” is simple but compelling. Essentially, it can be a short column. But it’s not beholden to that standard. It can also be a few brief paragraphs that simply point out a link that amuses me. I think that’s part of why blogs have become so popular in recent years. They have a free-form structure that’s equally conducive for quality writing and total dreck. Of course, the hyperlink nature encourages ADD, and the commenting feature can allow a simple posting to turn into a full-fledged discussion/argument/flamewar.

How often will I write in this blog? That remains to be seen. I’d like to say that I can keep it up and write a few times every week. (I think every day would be pushing it.) Jammer’s Reviews readers will probably quickly remind me that I have TNG reviews to write, and they are correct.

So, the frequency and quality of the postings in this blog will likely vary widely. Some topics you might not care about. I try to keep a general audience in mind, but I’m also planning to make this more informal and scattered than what goes on over at the other site. Some things in here may only amuse people who know me or are privy to certain inside jokes. I’ll explain the jokes for everyone else, but that doesn’t guarantee to make them funny.

So, call it an experiment. Feel free to comment at the end of postings. After all, that’s what a blog is for.

Cross-purposing an audience: It do what it do.