IDWID: It do what it do

There are those habits that you persist in continuing out of what seems like sheer obligation. Obligation to what, I don’t know. Perhaps it’s an obligation to continue merely because you’ve been doing it for so long already. That’s a lame-ass reason, I know. Read the rest of this entry »

This is where I go public with a blog, one of those things that’s mandated by what the marketing gurus in the online industry call “Web 2.0.” Apparently, Jammer’s Reviews was so Web 1.0 until today.

First of all: What is IDWID? You could say it’s a way of life. Or an inside joke. Or a blog based on a whim. Or a license for rampant pointlessness. Or all of the above. Basically, it’s an acronym for “it do what it do,” a name that hopefully sets the tone for this blog — a tone that’s still being set. Read about what IDWID is and where it came from. Read the rest of this entry »

When I registered IDWID.com and ItDoWhatItDo.com back in October, it literally was for the reason: “Because I can.” That and it only cost $9 per domain. You can see the whole story in the IDWID history. Read the rest of this entry »

So, just what do we mean by “It do what it do”?

Back in October, my IDWID cohort, Michael Freimann, definied “It Do What It Do” as the following:

For too long, media attention has been given to the overachievers or those who stand in the spotlight. The irony of this, of course, is that it is the rank and file, the Average Joe and the consistently good — but not great — elements of our society that really make things work. This web page is a salute to all of those things — people, places, products, what have you — that do what they are supposed to do — and only that.

That was back when IDWID.com was simply a vanity URL, registered as a joke under that always popular motivation known as “because I can.” Read the rest of this entry »