So, just what do we mean by “It do what it do”?
Back in October, my IDWID cohort, Michael Freimann, definied “It Do What It Do” as the following:
For too long, media attention has been given to the overachievers or those who stand in the spotlight. The irony of this, of course, is that it is the rank and file, the Average Joe and the consistently good — but not great — elements of our society that really make things work. This web page is a salute to all of those things — people, places, products, what have you — that do what they are supposed to do — and only that.
That was back when IDWID.com was simply a vanity URL, registered as a joke under that always popular motivation known as “because I can.” Read the rest of this entry »