NBC, in its infinite wisdom, made some sort of marketing pact with Jerry Seinfeld and Dreamworks Animation to promote their upcoming “Bee Movie.” The promotion has turned into a series of lame sketches that are shown during “The Office” and other NBC series. This is marketing whorism at its most basic, but I simply have a question:
What the %$#@ is a “Bee Movie TV Junior”? Who came up with the concept, let alone the name?
And why, why, why?